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We all know that social media is here to stay. What those of us who actually look at what’s being said and shared on social media see is a lot of people making mistakes that should be fairly easy to overcome. I use “fairly” because all of it takes some action, and some of that action takes longer than others, and some is more risky than others. And yet, if done correctly, or with the proper frame of mind, it all helps greatly.

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I make videos to help
my social media presence

With that said I’m giving 5 ways here, only because I’m hoping to keep it simple. It’s my intention in 2014 to talk more about social media theory, presence, networking and theory on this blog than anything else, and this is the first article of 2014, as I took a nice long break. So, here we go:

Gravatar – Gravatars have been out there for more than a decade now. Basically a gravatar is that little image that you see next to people’s blog comments; on other platforms it’s just called an image. Last April on a different blog I talked about 5 reasons you need a gravatar. The main reason is that your image helps people associate a face with the comment, and that identity is strong in making connections. People remember faces more than names, and images more than, well, nothing.

Promote others while promoting yourself – If I took the time to mention you while sharing something you did on this blog, would it make you feel pretty good? If so, think of how others might feel if you reference them here and there in your space, whether it’s on your blog or retweeting something they’ve shared on Twitter or just sharing something someone else has done on other social media platforms.

These don’t have to be famous people, and truthfully it’s probably better that it’s not them, at least most of the time. In that vein I’m going to promote a young man named Scott Craighead, who’s been putting together a wealth of topics on all sorts of social media aides on his YouTube channel lately and deserves a bit more attention if you ask me.

Be present – Someone’s going to try to call me out on this one, seeing as how I haven’t posted an article on this blog in nearly 30 days, but if you want to be a presence via social media and be found by others who might need or enjoy what you have to share you actually have to be out there pressing the digital flesh.

Meet the Internet
Alex Eylar via Compfight

I have 5 blogs and I’ve written on 3 of them more often than this one. I’m on social media every day, even on days I’m traveling, for at least an hour. I try to mix it up among all the social media sites I’m on and I try to be engaging with people; I may not be famous yet but I have people sometimes surprised to hear from me because they think I’m big. There’s nothing else like that in the world.

Don’t look curmudgeonly -Trust me I understand now that I’m in my mid 50′s. Society feels like it’s changed so drastically. People use a lot of foul language, don’t seem to know anything about history, and are always flitting around on the “next big thing” while the big thing is still pretty viable. If I wanted to I could spend entire weeks hating on every single blog post I come across; how well do you think that would work for me?

We all have to be ready to step back and see what others are doing, evaluate them for ourselves, and then decide what we want to do or say. Having an informed opinion on something you don’t like is way better than hating something just because it’s not what you used to like. Of course if you only spend time hating things you’ll look like a jaded old person, even if you’re young. So find good in things as well; trust me, there’s a lot more good than bad.

Be willing to be confronted, but not condemned – So many people play it safe; sigh… There’s nothing wrong with being cautious because you’re afraid of saying the wrong thing. I’m of the opinion that if you’ve given something a lot of thought and have something to say, even if you know there will be someone out there who won’t like it, say it anyway if it’s honest.

You might not like the concept of political correctness but it’ll help you get your message across way better when you’re not constantly defending yourself from negatives messages that you generated. People like knowing that others aren’t afraid to have an opinion that’s well reasoned, and that just might be your unique selling proposition that helps you get fans and customers.
 

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