Balancing Marketing, SEO And Social Media
You want to know a truth? You actually can do it all. Want to know another truth? You probably shouldn’t.
Anssi Koskinen via Compfight
When it comes to business and being on the web, the most essential thing one can say is that you must be online. After that, there needs to be degrees and decisions that detail just what you should be doing, when, and how much. This is especially true if you’re going to be the one doing it all.
As someone who works alone, I know what this is all about. Because this part of my business deals with many things online, I’ve felt this need to make sure I spend enough time online through various venues so that I can stay on top of things and work on figuring out what works and why or why not.
You know what the most challenging part of it all is? Figuring out both the marketing and selling part of time to take care of this, my main business, and everything else I do. Yes, I get to all of it, or almost all of it, including editing a book, writing for other people, putting together newsletters, etc. But the one thing I haven’t done enough of is… selling.
When all is said and done, every business owner needs to concentrate on selling themselves. Marketing is a much different and easier thing to do; that’s what the website, blog, Facebook page, Google Plus page and profile on LinkedIn is all about. That’s why tracking topics and responding to people on Twitter is all about.
But sales is a much different animal. When that other stuff is done, or needs to be done, it’s much easier to have the time and money to feel free to do it if you’re making sales. That’s the reason you do all that other stuff after all.
What do you do when sales isn’t happening? You have a few choices. One, you cut back on everything else and work harder on sales. That’s the smartest and most economical thing to do.
Two, you can hire someone to handle portions of your marketing so you’re free to do other stuff. That’s smart to do if you can afford it, and you don’t even need a lot of it to keep your site, blog, etc, in front of your audience.
Three, you continue as you’re going, which can be kind of haphazard. Burnout and stress can occur when you keep trying to do it all, and let’s face it, as business owners, president/CEOs, directors, etc, you’re probably already trying to do it all in your business without thinking about any of your online activity. That can’t help either.
Here’s what to do; I’m going to make this easy for you. Stop doing #3 today. Think about #2 in some fashion, even if it’s handling other aspects of things you’re doing in life and business that maybe you can afford to have someone else do, such as bookkeeping, cleaning, cutting your lawn, etc.
Then think about #1 a bit. Sit down with some paper, chart out all the things you do or need to do prioritize, then think about what parts you might be able to ship off to someone else. If you can’t afford to do that, then cut things that aren’t as high on the priority list or drastically cut back until you’re in better financial circumstances.
That’s what I’m doing, and I feel better for it. Why not come along for the ride?