Balancing Marketing, SEO And Social Media

Posted on January 20th, 2013 in Marketing, SEO, Social Media

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You want to know a truth? You actually can do it all. Want to know another truth? You probably shouldn’t.

When it comes to business and being on the web, the most essential thing one can say is that you must be online. After that, there needs to be degrees and decisions that detail just what you should be doing, when, and how much. This is especially true if you’re going to be the one doing it all.

As someone who works alone, I know what this is all about. Because this part of my business deals with many things online, I’ve felt this need to make sure I spend enough time online through various venues so that I can stay on top of things and work on figuring out what works and why or why not.

You know what the most challenging part of it all is? Figuring out both the marketing and selling part of time to take care of this, my main business, and everything else I do. Yes, I get to all of it, or almost all of it, including editing a book, writing for other people, putting together newsletters, etc. But the one thing I haven’t done enough of is… selling.

When all is said and done, every business owner needs to concentrate on selling themselves. Marketing is a much different and easier thing to do; that’s what the website, blog, Facebook page, Google Plus page and profile on LinkedIn is all about. That’s why tracking topics and responding to people on Twitter is all about.

But sales is a much different animal. When that other stuff is done, or needs to be done, it’s much easier to have the time and money to feel free to do it if you’re making sales. That’s the reason you do all that other stuff after all.

What do you do when sales isn’t happening? You have a few choices. One, you cut back on everything else and work harder on sales. That’s the smartest and most economical thing to do.

Two, you can hire someone to handle portions of your marketing so you’re free to do other stuff. That’s smart to do if you can afford it, and you don’t even need a lot of it to keep your site, blog, etc, in front of your audience.

Three, you continue as you’re going, which can be kind of haphazard. Burnout and stress can occur when you keep trying to do it all, and let’s face it, as business owners, president/CEOs, directors, etc, you’re probably already trying to do it all in your business without thinking about any of your online activity. That can’t help either.

Here’s what to do; I’m going to make this easy for you. Stop doing #3 today. Think about #2 in some fashion, even if it’s handling other aspects of things you’re doing in life and business that maybe you can afford to have someone else do, such as bookkeeping, cleaning, cutting your lawn, etc.

Then think about #1 a bit. Sit down with some paper, chart out all the things you do or need to do prioritize, then think about what parts you might be able to ship off to someone else. If you can’t afford to do that, then cut things that aren’t as high on the priority list or drastically cut back until you’re in better financial circumstances.

That’s what I’m doing, and I feel better for it. Why not come along for the ride?

Tags: blogging, business marketing, SEO, social media

This post has 6 comments

Carl
January 28th, 2013
You are right prioritizing the task is absolutely necessary, no matter how many people are working on online marketing campaign, actually if there are more people in the team, chain is becoming too long, so organizing this would be a tough call. Actually I prefer to work alone, as usually one segment of the chain in a big team can really slow down everything, for instance, web developer or graphic designer that is missing the deadline on creating or developing promotional newsletter.
Carl recently posted…Guest Author created new blog post 10 Steps To Make Your Online Business An Instant Success in Make Money Online

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Mitch Mitchell Reply:
January 29th, 2013 at 2:04 AM
Truthfully Carl, I wouldn’t mind having help to do a lot of the things I do, but organizing things needs to take priority, and of course getting business or making sure you have enough business comes first.

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Lee
February 3rd, 2013
Hi Mitch
We are all trying to do to many rolls now. So I agree prioritising what has to be done over what we want to do is very important. Also productivity is equally as important. A way I have found lately to be more productive is as soon as a feel myself slowing down I take 10 minutes out get refreshed and start again. I find myself now doing more in a shorter period of time.

Thanks lee

[Reply]
Mitch Mitchell Reply:
February 5th, 2013 at 10:37 PM
Good stuff Lee. I feel like I’m in a long resting process because I put in 18 to 20 hours for a few years consistency and I feel like I can’t catch up on my rest sometimes. So I adopt what you say you do, but I’m doing it more often during the day. But prioritizing each of these projects is a must as well.

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Barry Overstreet
February 26th, 2013
Hi Mitch,

Sales is the area that I think most blogs fall drastically short on. As blogging tends to be a one-man show so to speak, people become reliant on their own skills to be successful. Let’s face it, most people, even good writers, seriously lack in the copywriting department.

That’s such an important skill, and it’s not one easily mastered. But, it affects everything we do in life in that the better we are at persuading people to do things, the more we can get accomplished.

I totally agree with you that #1 is probably the most important. Outsourcing would be great, but it can get awful expensive quickly, so you better have a decent bankroll to cover it. In reality, it’s probably the best if you can afford it because you can simply hire to your weaknesses until you can improve in those areas. If you hire wisely, you’ll generate positive cash flow from it.

I’ve recently implemented #1 myself. I’ve had to cut back my blogging for now. I was posting daily, but I’ve cut back to 3 times a week for the short-term. I just don’t have the time to dedicate to it with everything else I’ve got going on. I had a bunch of things that got dropped on my plate at once, and due to timing I can’t really put any of them off.

I know I’m not being as effective at any of them, but I’m making progress in all areas which keeps everybody happy, and I’ll eventually get them all knocked out.

Thanks for sharing the tips, Mitch, and for stopping by and leaving several comments!

I hope you have a great week, my friend!

~Barry
Barry Overstreet recently posted…Do You Know Who Your Target Market Is

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Mitch Mitchell Reply:
February 26th, 2013 at 10:00 PM
Thanks for your contribution Barry. Man, #1 is the hardest thing for me. If everyone I wanted to talk to were somewhat pre-qualified, and by that I mean that they knew I was going to call, life would be so much simpler. I’m a horrible cold caller, so I avoid it as much as I can, but that doesn’t get me business does it? Now, if people were finding me based on social media I’d be so busy I’d have to hire help; that wouldn’t be depressing one bit.

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