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Once you get your website or blog up, you’re going to want to know how it’s doing. The tool I use most and checking the metrics of all the websites I have an the ones I manage is Google Analytics. Google does seem to be the end all of everything you do these days, but some of the things they have are very good options for you. This happens to be one of the best.

The first thing you would do is go to the Google Analytics page and create a profile. If you are to have Gmail or use Adsense then you’re already on your way. It will present a menu to you where, once you click on it, you add some information to it regarding your website or blog. Once you’re done, it will give you a piece of code that you have to add into your blog or website in the background. On your website you would put it on every page that you want to track; I can’t imagine there’s any pages you wouldn’t want to track except maybe your contact page.

On your blog, you’re going to have to put it into one of the menu items under Appearance then Editor. This is an area that many people aren’t familiar with so it might seem scary, but it’s really pretty easy. You’ll want to paste the code in one of three places; your header, your footer, or under the single post menu. I give three options because each theme will allow certain things and disallow certain things, so you’ll have to run a test. The test is after you add the code to your blog, then go back to the analytics page and click on the button that says test; at least I think it still says test, but you’ll know which button to push. :-)

Once you have verified your code, then you pretty much just have to start waiting for it to build up information for you. It will start the next day, but there’s very little you going to be able to tell after one day. After 30 days you start to get some kind of idea of how well your website is doing for you, and how well each page seems to be doing for you. Analytics offers so many things that I’m not going to get into it now.

There are other sites and other software you can use to track your information, but I find Google Analytics to be the easiest and best. No matter what you decide to use, it’s smart to have a way to track at least some information about your website.

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