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Content
Content is king when it comes to continually keeping your page relevant once you start attaining some level of success.
You're probably saying "I have content on my page" that's nice. The search engines have seen it, thought it was nice, rendered
their verdict, and moved on. They come back all the time, and they're now looking for something new. It's the same with the
customers you're trying to reach. For some businesses, you want them to continue coming because you have lots of products to
sell. For others, you want to try to make sure you come up as high as you possibly can on search engines when people are looking
for services you provide. In any case, if you put your page up, do all the optimization, then leave it alone for six months,
you'll bump up, stay for awhile, then slowly slip into oblivion, unless you reach a relatively nice level of monthly visits; by
"relatively", I'm talking at least 4,000 - 5,000 unique visits a month. Then, it may slip, but your page will still stay around
for a while.
So, what can you do about it? Well, you could pay someone like me to help keep you relevant on a monthly basis, or possibly to
continue trying to help you go higher and higher. You can decide to try to keep modifying and tinkering with your page on at
least a monthly basis, adding a
keyword here or there, adding another
link of some sort, rewriting copy either on your main page
or within your page. You could purchase software to try to do it for you. Or you could add some things to your page that not only
always change content on their own, but could possibly help pull visitors to your site more often.
The best way to help you get content is by creating a
blog. Blogs are the
fastest growing "websites" in the world because anyone can create one by going to a service such as
Blogger or
MySpace. These can help because you can link
back to your business, but they don't work as well as creating a blog and having it attached to your own business. Blogs help
because you can easily write something at least once a week, and there are no rules for how long or short it has to be, though,
if you're planning on writing long entries every time, you'd probably do better in just putting up a summary, then linking people
either to another page on your site or creating PDF
files that they can download to read the entire article. If your blog allows outside content, that can help create web presence
because people have to leave links that they came from, which automatically links you to them. Commenting on other people's links
helps, but that has nothing to do with content, and more to do with inadvertent link exchanges, if they're positive. The problem
with a blog is that, if you find yourself not being able to continually come up with new content, it will also drag you down.
There's nothing worse than seeing a blog that someone hasn't posted an entry to in six months or more. So, if you don't think you
can keep coming up with something new, it's best not to even start.
There are many other ways to try to keep refreshing your content, but you get the general idea. Now, before we go any further,
let's delve a bit into negatives that harm
your page and hurt your chances of moving up in the rankings.
If you want to jump around, here's the table of contents:
© SEO Xcellence, 2007
a division of T. T. Mitchell Consulting, Inc.
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