We call ourselves
internet marketing consultants, but the term, to some, implies something different than what we do.
I decided it was time to write this article about it, to help clear up any misunderstandings.
Basically, what we see ourselves doing is helping businesses learn how to use their websites for business purposes. By that,
we don't mean we help them to make money through things such as
affiliate marketing,
or trying to sell anyone else's products online, although we could try to do that as well.
What we mean is that we help small and medium sized businesses figure out exactly what they want to do with their website: Is
it there to help promote their business; is it there just because everyone else has a website; is it there to help them reach a larger audience; etc.
What we see are a lot of bad websites; that's just the reality of things. Some business owners believe they can use "free" web
services to create a website, and that putting up a cheesy background, some goofy images and a few words will get it done.
They don't realize that, to most people, that's a reflection of what their business proficiency is seen as, and it will turn off
more people than it will inspire to work with them.
Not only that, but we've found that many people get into what is known as "sales speak", where they talk around what it is they do,
rather than talk up exactly what it is they do. What this results in is that the search engines don't really have much of
an idea what the business is actually all about. As a for instance, we know someone whose business is in training people on all
aspects of Microsoft Office; yet, on her website, there is no mention of that, which is her core business, except in her meta
keywords. Meta keywords may work for some search engines better than others, but if those keywords don't come close to matching
the content, then they're worthless.
Another thing many small and medium sized businesses don't take into consideration is that they can actually accept credit card payments
if they own their own domain name. This could easily help them get more business because many consumers want to use
their credit cards for purchases, especially other business owners, who like to be able to track their business purchases.
SEO Xcellence helps set them up through Paypal initially, and if they decide they want to change later on then we will
accommodate those needs as well.
Of course there's more. The best SEO tactics won't keep a website near the top, if that's where it ends up. Without some kind of
alterations here and there, additions, and new content, the website will diminish in search engine prominence. That's just how it goes.
So, what your site needs is new content in some fashion, whether it's through articles, a blog, or constantly adding new services.
You could even think about rewriting your entire site, but that won't get it done more than a couple of times.
The last piece of the puzzle is learning more about social media. It's more than just Twitter or YouTube, although those are components
that can help. It's joining business sites like LinkedIn, possibly sites like Facebook. It's possible joining a forum or two, or
commenting on other people's blogs. In essence, there's a lot of things that can help a website maintain prominence, including adding a blog, and
guess what; we also offer writing services.
Being an internet marketing consultant is more about business professionalism than sales. That's what we promote to our potential
clients. We want their websites to reflect their business, reflect their competency, and to be a place where, if they encounter
potential new clients yet don't have the time to fully explain everything they can do, they can send clients to their website
and let it do the marketing for them. With a website, one can put up as much or as little as they wish, and they're in control.
We help them with that control.
I hope this explains better why we consider ourselves internet marketing consultants. At SEO Xcellence we strive to be the best we can be, to
help our clients be the best they can be. Though we're based in the Syracuse, NY area, we can help clients nationwide; that's
the power of the internet. We hope you will give us a call and let us help you attain the web presence you're looking for.
Contact SEO Xcellence by clicking on the button to the left, and let's get started in helping you
get noticed, and make money, on the internet.
